With $1.3 trillion in purchasing power and representing one-sixth of the US population, engaging Hispanic consumers is critical to a consumer packaged goods company’s success. According to new research by Information Resources, Inc., Hispanics have increased their spending more than 200% since 2000. To arm CPG marketers and retailers with critical information essential for engaging and activating this shopper segment, IRI has released HispanicLink 2014, which links shopper attitudes to their ...